BMW India Bridal Fashion Week 2015
Friday, June 05, 2015
“A wedding dress is both an intimate and personal for a
woman - it must reflect the personality and style of the bride.” -Carolina Herrera
Every girl dreams of her wedding dress and for a girl that
once in a life time occasion becomes more special with her wedding dress. A trousseau
reflects a bride’s persona and elegance.
Bridal opulence met elegance, amidst glitz and much fanfare
as the seventh edition of BMW India Bridal Fashion Week was announced in the
fashion capital of India .
An initiative of Fashion One, the India Bridal Fashion Week announced its
continued association with BMW India as a Title Sponsor joined by Swarovski as
a Fashion Partner. For the first time, royal bridal couture will travel to
seven cities in India .
Present at the event were the most acclaimed bridal couture
designers of the country who presented a spectacular glimpse of the upcoming
trends of the wedding season. Adding to the glamour of the event, BMW India
launched the new BMW 6 Series Gran Coupé. An enthralled audience was introduced
to Bollywood Diva Sonakshi Sinha as the Brand Ambassador of this edition of the
fashion extravaganza.
Designers that will be celebrating yet another season of
creative excellence in bridal couture this year include Abu Jani Sandeep
Khosla, Anita Dongre, Ashima Leena, Falguni Shane Peacock, Gauri Nainika, JJ
Valaya, Jyotsna Tiwari, Rina Dhaka, Shantanu Nikhil, Suneet Varma and Tarun
Tahiliani. With this, the Indian fashion season is geared to turn up the heat
with the glittering BMW India Bridal Fashion Week 2015 first at New Delhi from July 15 –
19, 2015 followed by Mumbai from August 13 – 17, 2015.
BMW India Bridal Fashion Week has positioned itself as the
most opulent and premier fashion week in the country with unique and
extravagant ultra-modern sets with beautifully crafted lighting and bringing
the latest trends and designs in bridal couture.
Besides Delhi and Mumbai, BMW
India Bridal Fashion Week is also slated to take place in other Indian cities
like Hyderabad (September 02 – 06), Chandigarh (September 23 – 27), Ahmedabad (October 07 –
11), Bangalore
(October 28 – November 1) and Chennai (November 18 -22) which are key markets
for high fashion and luxury wedding consumers. Along with the fashion shows,
these cities will host a 3-day large-format bridal couture exposition for the
fashion audience.
Speaking at the event, Mr. Vijay Singh, Founder & MD, Fashion
One International said, “This year the Fashion Week is bigger and better with
the confluence of talented and well-accomplished designers, trend-setting
partners and fashion shows scheduled in various cities.” In its seventh edition
in India ,
BMW India Bridal Fashion Week 2015 promises to be a celebratory fashion
extravaganza showcasing fusion bridal couture and creative style in the country
along with Swaroski as the fashion partner.
Sonakshi Sinha on being announced the face of the property
said, “I have walked the ramp for multiple shows at BMW India Bridal Fashion
Week in the past and I must say I have been in awe of the scale and grandeur of
each show and the beautiful designs that are showcased by each designer. I’m
now eagerly looking forward to the fashion week so I can be a part of the magic
once again.”
Mr. Philipp von Sahr, President, BMW Group India said, “BMW
has enjoyed a long-standing history of successful collaborations with artists
and designers the world over. This is our second partnership with India Bridal
Fashion Week. BMW India Bridal Fashion week is all about aesthetics,
perfection, precision and craftsmanship; It is the perfect platform for the
launch of the new BMW 6 Series Gran Coupé which combines absolute luxury and
immaculate design with intoxicating sports performance.”
Commenting on Swarovski’s association with India Bridal
Fashion Week 2015, Mr. Vivek Ramabhadran, Managing Director, Swarovski
Professional India said, “In India, the art of couture comes alive most vividly
in weddings. We are delighted to work with BMW India Bridal Fashion Week this
season. As a fashion partner, Towards this journey, Swarovski will provide a
working canvas of new innovations for the couturiers to create under-stated
elegance. The collaboration with BMW India Bridal Fashion Week also provides us
with a platform to highlight the new ingredient brand ‘Crystals from Swarovski’”.
Get ready to indulge in a sensational experience of couture
fashion and expert artistry with BMW India
Bridal Fashion Week 2015, starting 15th July in Delhi
-Shachi
1 comments
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